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Water Filter Business Design in Ghana

The Original Problem: KOHLER wanted to determine the market viability of their water filter product in Ghana.

Our "Reframed" Question: Does KOHLER's product meet consumer needs and what business model can reach them?

What We Did Uniquely: We set up pop-up shops in 4 cities to test demand and pricing. We tested door-to-door, in group sales, and retail sales models. Then, we conducted user intercepts with over 100 customers, held 20 stakeholder interviews, and designed a pilot program strategy and roadmap.

Our Discovery: With a direct sales model followed by strong customer service, KOHLER had strong demand among Ghanaians with access to tap water. Data from customer service offering could be used accelerate the progress of the entire water filtration industry.

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