The Original Problem: Global Good Fund wanted to launch a new solar-powered pay-as-you-go irrigation product.
Our "Reframed Question": What is “best” market and partner to test a new solar-powered pay-as-you-go irrigation business model?
What We Did Uniquely: We developed a 53-point country-level evaluation matrix, setup a 10-member expert panel, distilled insights from 100 pieces of existing research, assessed 60 potential partner organizations, and created a heat map identifying the "best" markets to target to achieve the fund's objectives.
Our Discovery: "Best" market depends on the revenue, impact, and time objectives of the fund. Business model innovations around credit evaluation and decision making were in needed across all market versus new products.
Read more about mapping by Discovered Markets here