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Igniting replication of innovations and catalyzing investment for smallholder agriculture in Africa

About Client

The Commercial Agriculture for Smallholders and Agribusiness (CASA) Programme aims to make the commercial and development case for investing in agribusinesses that source produce from smallholders.

Client Team

Alvaro Valverde - Engagement, Learning & Communication Lead

Duncan Sones - Consultant

The Client Needs

  • Continue to be viewed as a "thought-leader" by FCDO and the investor community
  • Give back to the affiliate investor network through meaningful content
  • Build an audience of investors who would increase investment consideration in agribusiness that benefits smallholder farmers

Key Strategies Implemented

  • Over six months, the Discovered Markets team: Found & targeted the audience that matters
  • Tested & implemented content strategies based on proof of efficacy
  • Facilitated interviews between CASA and their audience, forming new relationships
  • We created and analyzed a questionnaire that helped determine where investors find their information and how they like to receive it

Key Data Points

  • Reached out to 187 investors and content platforms to join CASA's monthly webinars
  • Got event published on multiple platforms with a reach of 364K followers
  • Doubled attendance in the first month of the monthly webinar
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