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Communicating for Systemic Change in DRC

The Original Problem: A market development organization in the Democratic Republic of Congo needed replication and crowding of key systemic changes that would accelerate business growth.

Our "Reframed" Question: How do tell the story of ELAN DRC's finding and recommendations that encourage local and international stakeholders to take action?

What We Did Uniquely: We conducted a three-week-long series of interviews with internal stakeholders in Goma and Kinshasa. We also devised and conducted two adaptive management trainings. Finally, we developed content and infographics for the team to use in various disribution methods such as roundtables, workshops, meetings, e-mail, and social media.

Our Discovery: Program's learnings had three audience sets: business stakeholders in DRC, market development organizations in other countries, and the programs investors/donors. We tailor content and content distribution for these three audiences, covering access to finance, mobile banking, agriculture, coffee, and renewable energy.

I hope I get the chance to work with Discovered Markets again, and I would recommend them without hesitation. 

- Nathan Hulley, Private Sector Advisor, USAID's Central Africa Regional Program for the Environment (CARPE), and former ELAN RDC Team Leader

Read more about our communication optimization offering "Amplify"

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