A "healthy" business ecosystem drives innovation, increases the pace of change, and improves capital efficiency (EY, 2021). Businesses and investors that can leverage a business ecosystem are more competitive and better positioned for growth.
Missing in emerging markets investment and business expansion decisions has been a central database of these ecosystems. This data can be used to de-risk investment, accelerate business expansion, and highlight opportunities in the ecosystem.
The Magnify platform seeks to provide this.
Using a systems lens can improve decision making for multiple players in the ecosystem.
Consider how entities in the market are supporting or detracting from the growth of your potential investee.
Identify business partners, suppliers, distributors, and support actors in a potential new country.
Submit comments, research and resources to increase the visibility and attractiveness of your ecosystem.
STEP 1: Select a country and system.
STEP 2: Filter segments and resources most helpful to you.
STEP 3: Click on the maps for more details or reach out to the listed specialist for guidance.
of the connected entities within a specific ecosystem (sector, geography, type, etc.).
providing high-level information for new markets.
with analysis and recommendations (strategic and tactical including who to engage with).
for additional qualitative insight.
The sooner the better. If you know you want to expand your reach, but don’t know where to or when, you should see what opportunities are available to you before making a wrong business decision or losing an opportunity to an organization that was more proactive.
Magnify helps de-risk decision-making in data-poor environments. Studies have shown that proactive practices such as gathering data & intelligence via mapping has led to better understanding/decision making for PE firms & those entering new markets.
Investors have biases, often reinforced by a lack of market visibility. Businesses may not be ready for investment despite high quality founders. Technical assistance and data solutions have capacity gaps or are designed with their own inherent biases. While these entities work together to address the financing gap in emerging markets, creating systemic change is still slow to happen. One unexploited data point, that can help to accelerate change, is the visibility to growing business/investor/support systems and the value the system and network data has to de-risk investment.
For businesses, Magnify ensures that your pipeline is consistently filled with options/opportunities as it highlights existing entities in-market or gaps in the market. This handles the first step to any new business development campaign you wish to initiate.
For investors, Magnify is critical information informing competitor analysis and market analysis. It also de-risks business investments by showing related and trusted partners of potential acquisitions or investments.
Global Good was established to invent technologies to address some of humanity’s most daunting problems. Pursuing a goal of inventing for humanitarian impact, Global Good envisioned a world where no one suffers from conditions or issues that science and technology has the power to prevent or treat, regardless of where they live.
Global Good Fund wanted to launch a new solar-powered pay-as-you-go irrigation product.
They used the Magnify dataset to identify the “best” market and partner to test a new solar-powered pay-as-you-go irrigation business model
How can we make Magnify better for you?
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